Paid Search and Paid Placement Management

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Adwords

Paid Search and Placement Advertising Services

Paid search gives you the ability to place your message on primary search results pages (outlined in red on the left) when people search for your products or services. Paid search advertising only charges you when your ad is clicked on.

The amount you are willing to spend per click and per day can be closely managed.

Placements may be billed by the click or on a subscription fee. Options include listings on industry websites, directories and through advertising content networks such as Google's. Your ads are placed in websites that your customers visit. In the example <right> you'll see paid placements in the form of a banner ad top right, and text ads down the right side of the page.

InSite Technology specializes in establishing and managing paid search and paid placement marketing programs for you, improving your bottom line results and reducing your workloads.

Placement on Sportfishermen.com

Management and Reporting: Through Google's management console, Google Adword campaigns can be tracked at detailed levels for their performance. While the example below shows a substantial budget, these campaigns can be run on any daily/monthly budget.

Adwords Management

InSite Paid Search & Placement Services Your spend in this area needs to be carefully managed to ensure you are getting the most out of your advertising dollars. Effective ad text, targeted keywords, negative keywords and highly relevant landing pages can have a major impact on the results you see and amount you spend.

InSite Technology is a certified Google Adwords Professional and has been managing paid search initiatives for over 6 years. Our paid search programs include Google, Yahoo and LocalAdlink as well as targeted placement advertising. Our management program includes:

  • Create & Manage your online ads
    • Regular evaluation of ad effectiveness
    • Rotate in new ads on a regular basis
    • Creation of new online campaigns as you establish new products, services or promotions
  • Create & Manage your keywords & placements
    • Optimization of keywords
    • Reduce low performance keywords
    • Identify new keywords on a regular basis
  • Establish and Manage your budgets and bids
  • Advise on website content
  • Detailed analytics reporting
    • Weekly report of detailed activity
    • Custom reporting on a regular basis

Our expectation is that we'll reduce your workload, provide you with detailed reporting, and boost your online sales substantially.

Paid Search & Placement Pricing Pay Per Click Costs: The cost of the actual clicks will vary greatly depending on the provider, the effectiveness of the ad, and the competition for the same searches. Controls are available to set a maximum cost per click as well as maximum spend per day.

Placement Costs: Placements may be done on a pay per click basis or on a subscription basis. Both can be setup to match you budget.

InSite Technology Develops and manages these programs for you, driving results and reducing your workloads.

The rewards are substantial and the costs are very reasonable. Typically our service includes a setup fee that varies on the size of the program and a small management fee to regularly monitor and update your online advertising program.

We're happy to provide a quote that fits your budget. Contact us and we'll respond within 24hrs.

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